From idea to product: I build it for you
You bring the invention. I bring 15+ years of shipping software.Having the idea is the hard part, most people never get there. But without the technical skills to build it, an idea stays a daydream. I'm a senior engineer and CTO who works directly with non-technical founders: I listen to your idea, design it, and build it in plain English, with your IP protected, and no code required from you.
How it works
No jargon, no surprises. The process looks like this:
I listen first
A conversation about your idea: the problem it solves, who it's for, what makes it different. I ask the questions you haven't thought of yet. No code, no cost pressure.
NDA & ownership before anything else
Before we discuss specifics, we sign an NDA and a simple agreement: everything we build belongs to you. Your idea is yours.
Prototype
A working, clickable version of your product, enough to show investors, partners, and early customers what you're building.
MVP
The first real version of the product, built to be used by real people. We pick the smallest version that proves the idea works.
Product
Iterate, add features, and scale as you find what your customers actually want. You direct; I build.
What you own
Three promises that matter to every non-technical founder:
You own everything
100% of the code, the product, and the business is yours. No equity asked, no hidden claims. You decide everything about the product, forever.
Plain English, always
Every decision is explained in language you can repeat to anyone, your customers, your investors, your family. You'll never have to nod along to jargon.
Honest advice, even when it costs me
If I'm not the right person, or the idea needs to change, I'll tell you straight. A good technical partner tells you the truth before you spend money.
Projects I've built
WooNinja Thinkific Apps
WooNinja
A portfolio of apps that extend what Thinkific can do: invoicing, commerce tools, and more.
Read the full story →Therapy Practice Platform
WooNinja
A multi-tenant hosting platform for therapy practices, built on Laravel and Cloudflare.
Read the full story →OpsCamp
WooNinja
Field operations SaaS for oilfield services companies in North America.
Read the full story →Frequently asked questions
I don't know anything about technology. Is that a problem?
No, it's why you're here. I've taken dozens of products from napkin to production. You bring the vision and the industry knowledge; I bring the engineering. You'll understand every step, because I explain it in plain English.
How do I know my idea is safe?
We sign an NDA before we talk details, and a development agreement that gives you full ownership of everything we build. I've worked with enterprises and startups for 15+ years on the basis of that trust.
How much does it cost to turn an idea into a product?
It depends on the product: a focused MVP can cost a small fraction of a full platform. After our first conversation I'll give you a clear, fixed proposal: what you'll get, when, and for how much. No surprises, no hidden fees.
How long does an MVP take?
For most products, a matter of weeks to a few months depending on scope. We agree the scope up front, and I ship in milestones so you see progress from week one.
What if my product needs a mobile app?
Most products start as a web app and become an app later, and I'll advise on what's right for your idea and budget. I've built web, SaaS, and integration products across Thinkific, WordPress, WooCommerce, and enterprise platforms.
Will you sign an NDA?
Yes. Before we get into specifics, I'll sign your NDA or provide a standard one. Your idea is protected from our first conversation.
How do I avoid getting ripped off by app development agencies?
Three things: get everything in writing, always have a clear scope before any money changes hands, and work with someone who has a track record of shipped products you can verify. I provide a fixed proposal with milestones before we start, so you see progress from week one.
What's the difference between a prototype and an MVP?
A prototype is a clickable proof of concept: it looks like a product but the foundations may not be production-ready. An MVP is the minimum version of your product built to work in production for real customers. The prototype builds understanding and proof for investors. The MVP builds a business.
Got an idea you've been carrying around? Book a 30-minute alignment call and we'll map the build, and what it costs.